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Simplicity and transparency empower SMEs to succeed

28/09/2020 07:00:00
News Our people Savings Loans

By Gary Wilkinson, CEO and Co-Founder of Redwood Bank

I firmly believe that simplicity, transparency, tenaciousness, and trust are key ingredients to empowering SMEs to succeed.

In my experience, business owners know their industry inside out, but when it comes to commercial finance, some can find it confusing and overly complex, which is why they come to us.

For those not in the know, navigating the choppy waters of the vast range of financial products can be overwhelming and confusing. The complex jargon, confusing requirements and the reams of terms and conditions can be baffling.

We felt it was about time Britain had a bank that respects local businesses and knows what it takes to manage and grow small and medium sized organisations, while stripping out all the jargon and keeping it simple.

At Redwood, we’re all about supporting SMEs, looking to make sure their properties and cash work harder for them, so they can concentrate on reaching their true potential.


Our overriding aim is to make a difference to customers, putting their needs at the forefront of everything we do. We’ve worked hard to achieve reliability – a key aspect of our reputation – and it has worked.

Not only have we constantly exceeded customer expectations, achieving a consistent 90 per cent plus satisfaction rating, we’re leading the way within the financial services sector in pushing boundaries and rising to the top in terms of customer service.

We’re all about challenging existing service providers with our more personalised and innovative service.

Our approach is flexible, dynamic and more user friendly than traditional banks, which is why we’re attracting more SMEs than ever. Since we launched, more than 6,000 companies have chosen us to support their saving and lending needs.

Business owners are attracted to our core principles of integrity, certainty, tirelessness and simplicity, and above all they trust us as we put our customers centre stage.

Redwood’s focus remains on continuing to deliver excellence to all our customers, great service, competitive rates and simple accounts.

We’re as passionate as ever about supporting British businesses, and even more keen on helping them to navigate this ever-changing financial and business landscape. We want SMEs to succeed, not sink and we’re here to help keep them afloat.